戶外廣告與廣播廣告的不同特點

戶外廣告的特點：

The characteristics of outdoor advertising:

戶外廣告使用(yòng)不同的方式和地點來獲取客戶的注意。廣告牌，電(diàn)梯，展覽會是一種更直接有效的傳遞公司信息的方式。

Outdoor advertising use different way and place to get the attention of the customer. Billboards, elevators, the exhibition is a more direct and effective way of transfer of company information.

廣告牌是目前所有城市最廣泛的戶外銷售媒體(tǐ)，它往往能(néng)在第一時間吸引顧客注意。電(diàn)梯是一個容易把産品和服務(wù)作(zuò)為(wèi)信息渠道傳播的途徑。濟南展覽展示

Billboard is the most widely all urban outdoor sales media, it tends to attract customers attention at the first time. An elevator is a easy to put the products and services as a way of information transmission.

舉辦活動，如展會推廣産品或服務(wù)的方式也能(néng)有效的宣傳産品。因此，戶外廣告是很(hěn)有效的廣告宣傳工具。

Events, such as the exhibition to promote a product or service way also can effectively promote products. Therefore, the outdoor advertising is very effective advertising tool.

廣播廣告的特點：

The characteristics of the radio advertising:

這類廣告從出現到至今一直風靡全世界。它包括電(diàn)視，電(diàn)台，或互聯網廣告。廣告在電(diàn)視上有大量觀衆，是很(hěn)受歡迎的。

These ads since appears to have been popular in the world. It includes TV, radio, or Internet advertising. Advertisement on TV has a large number of audience, is very popular.

廣告費取決于廣告的長(cháng)度和特定時間上的廣告。例如，黃金時段的廣告比普通的昂貴。

Advertising depends on the length of the AD and the specific time ads. For example, prime-time advertising are more expensive than ordinary.

電(diàn)台廣告出現的時間最早，雖然後來出現了電(diàn)視和互聯網，但仍然有特定的觀衆。廣播廣告歌曲是流行于社會各階層和幫助銷售産品的催化劑。

Radio advertising appears the earliest time, although later in the TV and the Internet, but there are still a particular audience. Radio advertising songs are popular in all walks and help the sales of the products the catalyst.

 

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