選擇展會要考慮是否專業化

選擇展會要考慮是否專業化：一些企業在選擇展會時，往往會以業内的大企業作(zuò)為(wèi)自己評判的标杆，奉行“精(jīng)品路線(xiàn)”，非大展名展不入，這也不完全合理(lǐ)。濟南展覽展示

Choose professional exhibition to consider whether: when choosing the exhibition, some enterprises tend to large enterprises in the industry as a judge standard, pursues "high-quality goods route," the exhibition name does not enter the, this is not entirely reasonable.

對此，現在不少民(mín)企總一起去擠同一個世界名展，而不管自己的産品是否适合該展覽，認定一個展覽後擠不進去也甯可(kě)等待多(duō)年，有的甚至等6年也不肯參加其他(tā)相關的展覽。但需了解的是，随着企業規模的不同也會自然地導緻他(tā)們在參展目标上的不同。

Go to this, now many corporation always crowded one world exhibition, regardless of whether your product is suitable for the exhibition, as a crowded don't go in and after the exhibition would rather wait for many years, some even wait six years also refused to take part in other related to the exhibition. But is important to understand that with the different enterprise scale will naturally lead to their different on the exhibition target.

對于大企業來說，參展不僅限于推廣産品，接洽客戶，很(hěn)多(duō)情況下還包含塑造企業整體(tǐ)形象、維護一貫品牌的考慮。而要達到這些額外目标，就要付出額外成本。

For large companies, the exhibition is not only limited to product promotion, contact the customer, in many cases also contains overall shaping corporate image, maintaining consistent brand. To achieve these extra, be about to pay additional cost.

不過展會之所以具有這麽高的價值，就因為(wèi)它是個多(duō)姿多(duō)彩的舞台，不同需求的企業可(kě)以從中各取所需，并不存在既設不變、放之皆準的目的标準。

But such a high value of the exhibition, just because it is a colorful stage, we can get the different needs of enterprises, there is no set unchanged, already put all of the purpose of the standard.

對于多(duō)數中小(xiǎo)企業來說，并無承擔這些額外成本的資源和必要，還是自己應當讓參展的投入達到最佳，而非一味盲從。

For most small and medium-sized enterprises, and bear the extra cost of resources and necessary, or shall make the investment to achieve the best, rather than blindly follow.

 

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